Business of Producing Performance

This course is designed to provide a survey of
institutional structure, touring support
organizations, and commercial business practices
for the performing arts. Focused on the business
of producing performance, we will discuss
budgeting and marketing practices of non-profit
and commercial arts organizations and will examine
the structures of touring support organizations.
More specifically, through case studies, reading
and research, we will look at internal
organizational structures to understand producing
models, study the elements of effective
organizational budgeting, marketing approaches for
projects and small organizations, and will gain
introductory knowledge of presenting, producing,
and touring contracts.