Music Creation to Commerce

A comprehensive journey and immersive guide from the genesis of a song to its successful release into the world. Learn how to balance your artistic authenticity with real life demands, and learn the skill sets required to successfully work in, navigate and yet remain musically true, in today's music business. From song start to successful commercial release, you will be challenged to identify your best work at an early stage and then through guidance and discussion, be able choose, amplify and produce your focus song for the class. From there we will plan it's promotion and marketing campaigns, discuss social media and its challenges for the artistic soul, and yet stay focused on tangible actions to grab your target audience and release your music successfully.