AGRA027

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The Brand Now

Course Title

The Brand Now

Course Long Title

The Brand Now

Course Typically Offered

WI - Winter Session

Min Credit Hours

1

Description

A series of conversations, workshops and making
sessions focusing on how contemporary brands
function, how they show up in our lives, and why
this matters. Branding strategies will be looked
at critically from the point of view of the brand,
the consumer, and the designers and strategists
who are creating the brand.