Audience Development and Marketing
General
Course Long Title
Audience Development and Marketing
Subject Code
TMPR
Course Number
510
Department(s)
Academic Level
GR - Graduate
Description
Designed for graduate producing students, Audience
Development focuses on all the aspects of getting
a project into the public eye: digital and social
media marketing, direct mail, advertising, press,
and publicity. The class also considers the larger
issues of audience development, institutional and
project visibility, positioning within the
community and the nuances of marketing the arts.
Development focuses on all the aspects of getting
a project into the public eye: digital and social
media marketing, direct mail, advertising, press,
and publicity. The class also considers the larger
issues of audience development, institutional and
project visibility, positioning within the
community and the nuances of marketing the arts.
Registration Restrictions
RGSMPRPD - Stage