Experience Design

This practicum workshop is restricted to Art
School BFA students. This workshop examines the
practice of designing memorable experiences using
environments, video content, audio, light and
technology. Participants will review a brief
history of the practice and current examples
within the field as an introduction to conceptual
and aesthetic possibilities. The course will
examine the processes involved in creating
immersive storytelling/emotive environments,
including research, concept & storyboarding,
proposals, and analog + digital technologies.
Students will work in teams developing concepts
for compelling and visceral experiences. Extensive
production time spent outside of class hours is
highly recommended. A CalArts alumnus, Jesse Lee
Stout is the Creative Director in Moment Factory's
Los Angeles studio. His projects range from theme
parks, brand experiences, to concert design. Jesse
has recently done creative and/or video direction
for Muse, Rihanna, Jay Z, Drake, Tove Lo, Beck,
and The Weeknd. Attendance at all sessions is
required. Limited to 14 students.